Quick answer
Match the buyer to the gold type, not the advertisement
Refiners pay best on scrap, broken jewelry, and large mixed lots where the only value is in the metal itself. Coin and bullion dealers pay best on recognizable coins and bars they can resell without melting. Pawn shops are the fastest channel but consistently the weakest on price. The wrong match costs you money: sending resellable bullion to a refiner destroys the premium it carries, and selling scrap to a coin shop leaves you underpaid.
What you are selling determines where you should sell it
Two sellers can bring the same $5,000 worth of gold to market and get very different results depending on what form it takes. A handful of American Gold Eagles in original packaging will fetch something close to spot value from a knowledgeable dealer. A pile of broken chains and mismatched karat jewelry is a different story: a dealer has to test each piece, calculate the karat math, and build in a large enough margin to justify the labor. A refiner is built for that pile.
The decision starts with one question: is there any value in this gold beyond the metal itself? If the answer is yes (a collectible coin, a named-brand bar, a dated proof set), start with dealers. If the answer is no (scrap, damaged pieces, mixed-karat, or large quantities with no retail appeal), start with refiners. Pawn shops belong on the list only when speed outranks price.
Scrap, broken lots, mixed karat
- Pay on recovered melt value
- Assay and treatment fees deducted
- Minimum lot sizes common
- Best payout when there is no resale premium
Bullion coins and name-brand bars
- Pay on resale value, not melt only
- No melting overhead to recoup
- Best for American Eagles, Maple Leafs, recognized bars
- Offer tied to spot price plus condition
Cash fast, price low
- Fastest cash, any lot size
- Widest spread below spot
- Generalist buyers, not metals specialists
- Useful when refiner minimums and dealer interest both fall short
Refiners: the right channel for scrap and large mixed lots
A refinery buys raw material. Their business is not retail: they melt, assay, and recover pure metal, then sell refined gold into the commodities market or to manufacturers. That process has overhead, and they price it in.
When you sell to a refiner, you typically receive a percentage of the recovered melt value after deducting assay fees, treatment fees, and sometimes shipping and insurance. The exact terms vary by refiner and lot size, so always request a written terms sheet before committing. Reputable refiners provide one upfront.
The math works in your favor when your gold has no resale premium above metal value. A lot of 14-karat chain and 18-karat earrings with broken clasps has no meaningful retail demand. A dealer buying that lot must test each piece individually, factor the karat fractions, and build in a spread wide enough to cover the labor. A refiner takes the lot wholesale and applies their standard recovery rate. For scrap-heavy lots, that process typically produces a better net return.
Minimum lot sizes. Many refiners require a minimum weight or value before accepting a lot. Below that floor, the fixed costs of assaying and processing make the transaction unprofitable for them. Ask about minimums before shipping anything. If your lot is below their threshold, a local dealer or a gold-buying aggregator that pools smaller lots may be a better fit.
Assay fees. An assay determines the exact metal content and fineness of your lot. Some refiners include it in their standard fee; others charge separately. Either way, the assay cost reduces your net payout. Get clarity on this in writing before the lot leaves your hands.
Payment timing. Refiners typically settle after assay completion, not at receipt. The cycle can run from a few business days to several weeks depending on the refiner’s volume and process. Confirm the timeline and the payment method before shipping.
When refiners are the wrong choice. Sending resellable bullion to a refiner converts a premium product into commodity metal. A 1-ounce American Gold Eagle carries a premium above spot because buyers want it in that form. A refiner pays melt for it, stripping that premium. That is not a transaction in your interest.
Coin and bullion dealers: the strongest offer on resalable metal
A coin or gold dealer makes money on the spread between what they pay and what they can resell. That model benefits sellers when the gold they hold carries retail demand: recognized bullion coins, name-brand bars from established mints, and numismatic items with collector value above melt.
Because a dealer does not have to melt your coin to realize its value, they can afford to pay more than melt for the right product. A 1-ounce American Gold Eagle, an American Buffalo, or a Canadian Maple Leaf can often sell to a dealer for something considerably closer to the current spot price than a refiner would offer, because the dealer expects to turn it to another retail buyer quickly. Browse our gold dealer directory to find verified buyers in your state, filterable by location.
For a detailed walkthrough of selling bullion specifically, our guide on selling gold bullion covers the steps and what to expect from the dealer channel.
Condition matters more here than elsewhere. A dealer paying near spot for a recognized coin expects it to be in sellable condition. Scratched, cleaned, or damaged coins attract discounts because they are harder to resell. Damaged or altered bars face the same issue. If condition is significantly compromised, the melt channel may actually close that gap between channels.
Privately minted rounds vs. government coins. Privately minted gold rounds (non-government, non-branded production) sit between scrap and premium product. They trade closer to melt because they lack the brand recognition of government-issued coins, and many dealers require a larger discount to stock them. If you hold privately minted rounds, get quotes from both dealers and refiners before committing.
Multiple quotes are standard practice. Dealer spreads vary. One shop’s inventory needs on a given day affect their offer. Getting two or three quotes on the same lot is not unusual; it is expected. Goldiew’s dealer directory is filterable by state, so you can identify nearby options quickly.
Pawn shops: the speed channel, and the most expensive one
Pawn shops buy everything: jewelry, electronics, tools, instruments. That breadth is their model, and it shows in how they price precious metals. A pawnbroker is not a metals specialist. Their primary concern is whether they can resell the item or make a loan against it, and their pricing reflects generalist risk, not metals expertise.
For urgent cash needs, a pawn shop delivers it. No appointment, no assay wait, no shipping. You walk in and leave with cash. That speed has a real cost in the offer you receive. Pawn shops consistently offer the widest spread below spot among the three channels. Their margin covers overhead, risk, and the absence of a metals-specialized customer base.
For small quantities of jewelry or mixed pieces where a refiner’s minimum is not met and a dealer has no interest, a pawn shop becomes a practical option rather than the optimal one. Browse our pawn shop directory to find rated buyers near you if this channel fits your situation.
Testing at the counter. Reputable pawn shops use acid tests or electronic testers to verify karat before making an offer. If a shop quotes a price without testing, that is a yellow flag. The test protects both parties.
Negotiation is expected here. Unlike refiners and most dealers, pawn shops typically expect negotiation. The first offer is rarely their final one. Come in knowing what your metal is worth at spot (the gold value calculator can help you run those numbers) so you have a floor to defend.
Channel comparison by lot type
The table below maps common lot types to the channel that typically produces the best net return, accounting for all fees and the nature of the gold, not just the headline offer.
| What you are selling | Best channel | Why | What to watch |
|---|---|---|---|
| Broken jewelry, mixed karat | Refiner | No retail value; refiner pricing beats the dealer’s required spread on unlabeled scrap | Confirm minimum lot size and assay fee structure before shipping |
| Dental gold, industrial scrap | Refiner | Specialist refiners for dental and industrial lots offer better recovery rates than general buyers | Some refiners specialize by material type; ask before committing |
| American Gold Eagles, Buffalos | Dealer | Recognized government coins carry a retail premium above melt; a refiner strips that premium | Condition grade affects offer significantly; get two quotes |
| Canadian Maple Leafs, South African Krugerrands | Dealer | Liquid global bullion; dealers can move them to retail buyers quickly | Verify dealer familiarity with foreign bullion; some shops discount non-US coins |
| Gold bars (recognized mint brands) | Dealer | Established brand bars carry a resale market and a premium above generic metal | Assay card (certificate) must be intact; a missing or damaged certificate reduces the offer |
| Gold bars (privately minted, no brand) | Refiner or dealer | No brand premium; get quotes from both and compare net after fees | Many dealers discount generic rounds; refiner may be competitive on net |
| Numismatic or collectible coins | Specialist dealer or auction | Collector value may far exceed melt; a generalist and certainly a refiner will miss it | Get a numismatic appraisal before selling; the spread between melt and collector value can be substantial |
| Small mixed lot below refiner minimum | Local dealer or pawn shop | Refiner minimum not met; dealer or pawn shop the practical alternatives | A dealer will typically offer more than a pawn shop; call ahead to compare |
Know your melt value before accepting any offer
Whatever channel you choose, go in knowing what the gold is worth at spot. The spot price is public, updated in real time, and available from sources including the London Bullion Market Association (LBMA). For pieces at various karat levels, apply the karat fraction: 24k is pure gold (99.9%), 18k is 75% gold, 14k is approximately 58.3%, and 10k is approximately 41.7%.
Our gold value calculator runs this math for you: input the weight, karat, and current spot price, and it returns the melt value of your lot. That number is your floor. No legitimate buyer should offer you far less than a reasonable percentage of it. If an offer falls substantially below melt, ask for the math behind it before walking away or accepting.
A refiner’s offer will be below melt because of their processing fees. A good dealer’s offer on resalable bullion can approach spot. Knowing these ranges before you go in puts you in a position to evaluate an offer in real time rather than accepting a number you cannot verify on the spot.
Let buyers compete for your lot
One practical way to skip the channel decision entirely is to let buyers across all three types compete for your lot at once. When you post a request on Goldiew, verified buyers including refiners, coin dealers, jewelry buyers, and gold dealers can submit sealed offers on the same lot. You see the competing numbers before committing to anyone.
Get competing offers on your gold lot, free
Post one request on Goldiew’s free seller tool and receive sealed offers from up to 15 verified buyers: refiners, coin dealers, jewelry buyers, and gold dealers. No fee to post, no obligation to accept any offer. You review competing bids before deciding. Verified buyers are rated by previous sellers in our community. Browse current active offers in the marketplace or post your lot now.
Post your gold lot, freeFrequently asked questions
What does a refiner pay, and how is the percentage calculated?
A refiner pays a percentage of the recovered melt value of your lot after deducting their assay, treatment, and processing fees. The exact percentage varies by refiner and lot type. Before submitting a lot, request their written terms, which should state the payout percentage, assay fee structure, minimum lot requirements, and payment timeline. Reputable refiners provide these terms upfront. Be cautious of any buyer who refuses to put terms in writing before you ship.
Can I sell gold IRA coins to a refiner or pawn shop?
Coins held inside a self-directed gold IRA must remain in the custody of an IRS-approved depository and cannot be personally sold or transferred without first taking a distribution. Taking an early distribution before age 59½ triggers income tax plus a 10% penalty under current IRS rules. If you want to liquidate gold held inside an IRA, work through your IRA custodian and consult your tax advisor before taking any action. IRS Publication 590-B covers IRA distribution rules in detail.
Do refiners buy gold coins?
Yes, but consider whether that serves your interest. A government-issued bullion coin such as an American Gold Eagle carries a retail premium above its melt value because the market treats it as a recognizable, trusted product. A refiner pays melt for it, stripping that premium. Selling recognizable bullion coins to a dealer is usually more profitable. The exception: if the coins are heavily damaged or worn and no longer in resalable condition, the dealer discount may close the gap, making a refiner competitive on net return.
How do I find a reputable gold refiner?
Start with refiners that hold a verifiable BBB rating and a track record of transparent written terms. For larger industrial-scale lots, the London Bullion Market Association (LBMA) Good Delivery List is a recognized benchmark for refiners operating in the wholesale market. For retail-scale lots, LBMA membership is not required for a refiner to be legitimate. Request written terms before shipping anything, confirm that your lot will be insured in transit, and check BBB complaint history. FINRA investor guidance notes that precious metals fraud is an active enforcement area, so basic due diligence on buyer credentials is reasonable.
What happens if testing shows my gold is a different karat than I claimed?
The buyer revises their offer to match the actual metal content. If you bought the gold in good faith and did not know the accurate karat, that is not a legal issue; the offer simply reflects what the metal actually contains. If you knowingly misrepresent karat or weight to obtain a higher price, that constitutes fraud, a criminal matter under the laws of all US states. Bring whatever documentation you have (purchase receipts, prior assay reports, mint certificates) to support your lot’s stated content.
Do I owe taxes when I sell gold?
Generally, yes. The IRS treats gold as a collectible under current tax law. Gains from selling gold held more than one year are taxed as long-term capital gains for collectibles, which carry a maximum federal rate of 28% under current law, higher than the standard long-term rate applied to most stocks. Gains on gold held one year or less are taxed as ordinary income. Your cost basis is what you paid for the gold, including any premiums or purchase fees paid at acquisition. Consult your tax advisor for the specifics of your situation. IRS Publication 544 covers sales of collectible assets in detail.
Should I get multiple quotes before selling?
Yes, for any lot with meaningful value. Dealer spreads vary by shop, and each buyer’s interest in a given product depends on their current inventory needs and customer base. Getting two or three quotes from buyers who specialize in your gold type is standard practice and expected by professional buyers. Goldiew’s gold dealer directory and pawn shop directory are filterable by state to help you identify nearby options quickly.
What is the LBMA, and does it matter for retail sellers?
The London Bullion Market Association (LBMA) is the international trade body for the over-the-counter gold and silver market. Their Good Delivery List sets benchmark standards for gold bars traded on the global wholesale market. For individual sellers with retail-scale lots, LBMA membership in a refiner signals scale and international credibility but is not the only marker of a legitimate buyer. Many regional refiners and dealers not on the LBMA list are fully legitimate for retail-scale transactions. The LBMA maintains a public Good Delivery List at lbma.org.uk.
What documents should I bring when selling gold?
Bring whatever documentation you have: original purchase receipts, prior assay reports, mint certificates for bars, or prior appraisals. None of this is legally required for a private sale, but documentation supports your stated karat and gives you leverage in negotiating. For larger lots, some buyers may request identification under anti-money-laundering requirements: the Bank Secrecy Act requires dealers to report certain cash transactions, and a reputable buyer handles this transparently. If a buyer avoids documenting a large cash purchase, that is a red flag.
Sources and methodology
This guide draws on public regulatory sources and current industry practice. Figures and regulatory citations were verified at time of writing; consult the official sources directly for the most current rules, as IRS thresholds and rates can change with legislation.
- IRS Publication 590-B: Distributions from Individual Retirement Arrangements (IRS, current edition): IRA early distribution rules, penalties, and custodian requirements
- IRS Publication 544: Sales and Other Dispositions of Assets (IRS, current edition): collectibles classification, capital gains treatment for gold
- FINRA Investor Alert: Precious Metals Fraud (FINRA): fraud patterns and buyer due-diligence guidance
- LBMA Good Delivery Gold List (London Bullion Market Association): international benchmark for wholesale refiner standards
- Better Business Bureau: business ratings and complaint histories for gold buyers, dealers, and refiners
- Goldiew gold dealer directory and pawn shop directory: user-verified ratings from sellers who have transacted with listed buyers